Our Audience

Newspaper Website Audiences are an Engaged and Qualified Audience for your business
• 74% of Adults in households with $100K or more visit newspaper websites**
• Educated – 83 % attended college
• 70% are homeowners
• 71 percent are 25-54 years of age
, 20 are between 25-34, 24 percent are between 35-44, 27 percent are between 45-54 and 23percent are 55 and older
• 58% earn $50,000 or more per year
• 70 percent are local to the areas
**Traffic to newspaper websites increase, NAA, October 2011 | *** How America Shops and Spends 2011, Frank Magid Report. |  Belden Interactive North American Newspaper Web Site Study: 2008

Mobile Audience Behavior
• 2.7 – Hours/day looking at smartphone
• 82% – See mobile ads
• 90% – Take an action within 24 hours
• 71% – Search for the business
• 61% – Call the business
• 59% – Visited the business (in person)
* Google Mobile Movement 2012

Consumer Behavior
• 64% of all adult internet users visit newspaper websites each week**
• 26% will shop online at work during breaks***
• 48% of Consumers went online in past 7 days for shopping and planning decisions***
• U.S. Online Ad Spending grew 23% to $32 billion in 2011**
• $57 Billion advertising dollars with online by 2015**
*How America Shops and Spends 2011, Frank Magid Report. | **Emarketer U.S. Online Ad Spend – Jan., 2012

Consumer Mobile Behavior
• 57% of consumers will not recommend a business with a poorly designed mobile Site
• 40% of consumers will go to a competitors mobile site!
• 79% of SMB’s not ready for “the Mobile Movement!”
* Google Mobile Movement 2012

The Print Audience

Consumers rate newspaper media as…
• Used most for shopping ads
• Most valuable in planning shopping
• Most trusted and believable
• Preferred for receiving advertising information
• 80% of readers took some action as a result of advertising seen in a newspaper*
• 46% of readers bought something advertised in a newspaper*
• 54% of readers clipped a coupon from a newspaper*
• 80% of adults took action as a 80% result of newspaper advertising in the past 30 days.
In an average week, 86% of 86% adults have read a newspaper. That’s 198 million people.*

A Powerful Combination

Combining our print and digital audiences gives you a deeper, richer audience. The impact is tangible for all age groups, but it is most dramatic for the youngest consumers— the ones who are forming buying and loyalty patterns that can last a lifetime.
Source: “How America Shops & Spends, 2011”: Newspaper Association of America