Messaging, Media & Delivery
You know who your audience is. Now you need to develop a message that will generate the desired response. The elements used to communicate your message are the physical components of the mail package, the creative and the offer. From postcards and flyers to multi-page envelope packages, the options for your direct mail package are virtually limitless. In addition, message and creative can be targeted and personalized at the household level using variable digital printing. That means that you can send the message most likely to resonate with each individual consumer. Aurora Media Group also offers integrated email campaigns that allow you to use the media channel that is most effective for your business. Looking for that bright idea? Our creative professionals will help develop the copy and graphics that will make your campaign a real standout. We’ll also work with you to develop a compelling offer to complete the package.