Segmentation & Targeting
In order to reach your most profitable customers, you must understand what drives their purchasing decisions and behaviors. Aurora Media Group uses a household-level segmentation system of 70 clusters and 21 distinct life stage groups that have reached similar life events, such as having a baby, approaching retirement, getting married, increasing income or buying a home. This segmentation system focuses on life stages at a household level, enabling you to see the dramatic difference between the consumer behaviors of the affluent, retiring couple living right next door to the young family just starting out.
How can segmentation help you?
Do you keep a list of customers today? We can work with your own customer file to understand who they are, create profiles, and identify the ZIP codes or other geographies most important to your business. Once complete, we create a market potential assessment that unlocks the full potential of the market.